Inspiring green concepts
for ambitious clients

we add colour to your market

Strategy and creation form an important foundation from which your brand or product’s market position can be strengthened. Strong, creative concepts will ensure that you stand out more and can better define yourself in a competitive market. Floramedia can help you develop a strong product and/or shop concept.

In recent years, Floramedia has compiled a great deal of knowledge of and experience with delivering creative concepts. These concepts have ensured that our customers can grow, which perfectly complements our mission: “Growing your business”.

MARKETING STRATEGY

When initiating a communications project, the collaboration begins by determining the strategy.

Together, we will draw up a brand description. What is your unique identity? Where do you want to take the brand? What are your ambitions? Or, more generally: who do you want to reach and what is it that affects this target group? From the answers to all these questions, we distil a core premise that you can use to stand out from the rest of the market.

RETAIL CONCEPTS & STORE DEVELOPMENT

A popular shop begins with a concept, a basic idea. Shopping is not the same as doing the groceries. Shopping is supposed to be fun! Consumers expect a certain atmosphere in shops and on top of that, variety, wonder, attention and feedback. In short, entertainment from the front door to the checkout.

Together with our customers, we develop shop formulas that are a hit with consumers before detailing them in every way.

DESIGN

Utilise the power of design; style and communication reinforce your product. You do your best to create a perfect product: the ideal vegetable, a beautiful plant, fertile seeds or strong bulbs. But establishing a top-end product is just the start. To realise a distinctive visual identity, a unique design created using a clear concept is needed. Our design products include tags and packaging, as well as shop displays, leaflets and every other type of promotional material imaginable, all in line with your brand or corporate identity. A strong brand and the right brand image help your products better impact the minds of consumers and therefore your penetration of the market.

PRODUCT DEVELOPMENT

Traditionally, entrepreneurs in the agriculture and horticulture sectors have always been innovators. Especially in the Netherlands, where plant breeders and seed producers have been pushing the envelope for centuries, not only in regards to the products themselves, but also in packaging and marketing their products.

CONCEPT DEVELOPMENT

Using the same method as we do for retail brand design we also develop the basic idea for the marketing and communication together with the customer. We will delve into your brand’s distinctive values and its unique identity, and try to encapsulate its central message in a single, concise sentence. The corporate statement is linked to the brand identity and everything that we develop from that point on must be in line with it.

Floramedia’s in-house specialists can help you make a difference in the market. Let our creative team inspire and surprise you; do not hesitate to discuss with them your business’s objectives and the market trends. You will see that they can quickly provide you with new insights that will forever change your company, brand and product!

NOT ONLY OUR CREATION SERVICES WILL HELP YOUR BUSINESS TO GROW

interested in our products and services… discover our other worlds

Floramedia understands the power of plants to connect people, unite cultures and enrich daily life. We stand today as one of the world’s leading producers of successful green communication. Breeders and other companies in the green industry have been welcoming Floramedia and its products and services into their companies for nearly 80 years.

And so we proudly welcome you to ours to discover our four worlds.

CONTENT

The right image will make the difference! If you want your product to stand out, the right image is essential. And whether you decide to print it on your tag, label, pot cover or lid, the proper use of images is crucial if you intend to stand out online.

Additionally, consumers require increasingly more information about the products they wish to buy. For plants, they are particularly interested in the flowering period, care techniques, feed information and pruning.

MULTIMEDIA

A media company that has been active online for almost 20 years is of course the best source of Internet-related advice. As an online media company, we stepped into the online arena ourselves back in 2012 with the launch of the successful Tuinen.nl platform. Since then, we have further developed our expertise in other online applications together with this market leader in online horticultural information.

For our customers, we design, build and maintain websites and applications that receive millions of satisfied visitors annually. We are also happy to help you increase your online success even further.

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Creative and innovative communication concepts help our customers to be the best they can be in a competitive sector. In today’s green market it is more important than ever to stand out from the crowd. With this mindset, Floramedia helps its customers gain a strong market position.

Through a range of print solutions and extensive knowledge, we are able to support our clients with original communications solutions.

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Our company and staff are deeply involved in the welfare and success of our customers, which makes doing business with Floramedia both memorable and beneficial. Floramedia offers green communication solutions with a direct and efficient service.

Want to know more?

Get in touch with one of our colleagues today

Floramedia, growing your business.