Infographics

a popular medium on social media that can reinforce your message

Every picture tells a story, as the saying goes, but it often takes a clever combination of words and graphics to quickly tell a story or explain a concept or process. Both online and in printed media, clarifying infographics are becoming a commonplace tool in bringing flat statistics and complex processes and concepts to life. More and more plant and garden retail businesses are harnessing the power of infographics to explain concepts or sell products and services.

The best infographics may look like they were quickly and easily created, but it requires expert illustrators who understand the product they are helping to sell and the type of consumer they are trying to attract.

If you have a story to tell that involves a relatively large number of figures and graphs, why not consider using infographics? Infographics are explanatory, illustrative representations of dry information. The most common infographics in our industry are icons to illustrate plant habits and cultural requirements – a  sun symbol to illustrate a plant’s preference to full sun for example.

In principle, a standard pie chart or bar graph is also a type of infographic, but infographics really become interesting when they include colourful, creative illustrations to make the message more compelling.

dry information
more attractive
make the message
more compelling
interactive graphs:
bring your numbers to life
ask for a demo
and be inspired

Interactive graphs on the Internet

While many online infographics contain only static images, it is possible to make them interactive and dynamic too. By making certain choices, visitors can bring to life the graphically displayed figures, drastically increasing the infographic’s degree of participation and communicative strength.

Request a demonstration

Whatever it is you want to put in the spotlight, Floramedia’s creative teams can use effective infographics to make it stand out and create an impression. We can give you a thorough demonstration on request.

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