Exciting conceptualisation

illustration and animations make complex messages clear

Both online and in printed media, clarifying infographics, which bring statistics to life, for instance, are commonplace. More and more businesses in the green sector, too, are attempting to explain certain processes and sell services by employing illustrations and animations.

The advantage of an animation is that, in contrast to a ‘live’ video or interview, anything is possible. Want to drive to the auction in Boskoop in five seconds? Grow flowers at the north pole? Let the camera race over the surface of a giant strawberry as though it was a rocket? Show the processes of seed production or how a flower auction operates in detail? Animation makes it possible. Animations or illustrative concepts are developed in three steps:

clarify processes
within your company
selecting the approach
together with you
your message into
an illustration or animation
happily surprising
your customers

1. Determine the message

We do not just get straight down to animating. First, we have to decide exactly what it is we want to say and who the audience is. Will we be addressing laymen, or professionals? Where does our target group look for information? What do we want to achieve with our message? Do we primarily want to be informative, or are direct sales our objective? Only once we have everything mapped out can we properly move on to the next step.

2. Story line and storyboard

This step is very similar to all other creative processes. Before we get to work, we produce a schematic overview of all the points we wish to address. We discuss style and sketch out suggestions. In this phase, we are translating the complex message into an accessible, amusing and enduringly informative visual story.

3. Development of the final product

Now the final phase begins: the real drawing and programming work. Our designers and illustrators develop the story using concrete illustrations and/or animations. This process is the result of everything that has been discussed in advance and as such, nothing in the final product should come as a surprise. That said, our customers are often surprised by what they see during the final presentation. The same is also true of the target group, because from scholar to student, everyone prefers to listen to a clear and enthusiastic story than a complex presentation full of boring information.

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