HTA National Plant Show 2018 – Prize-winning roses and sustainable materials

By 11/07/2018Fairs, Newsletter

HTA National Plant Show 18-19 June 2018

The Horticultural Trades Association, established in 1899, provides invaluable support to both big and small garden businesses in the UK. Its annual plant and nursery supply show, now in its ninth year, is a firm date in the horticultural calendar. Held at  Stoneleigh Park, Coventry the show brings together growers, suppliers and retailers, all under one roof and the team at Floramedia UK were on hand to support our current customers, meet potential new clients and demonstrate the work of our creative and print specialists.

Behind the scenes

The weeks leading up to the HTA show can be very busy as customers update marketing materials, prepare to launch plants or release a new catalogue. Our work with Whartons Roses, the largest grower of garden roses in the UK, includes successfully developing their HOME FLORIST TM concept, designing marketing material and writing a Press Release for the HTA show. Well-known florist and plants person Pip Bensley demonstrating creative table decorations using roses from the Timeless range at the HTA National Plant Show. Their stunning new Rose ‘Timeless Purple’ won the visitor vote award.

Design and print experience

Floramedia have over forty years of design and print experience, supported by a team of in-house specialist art-workers, product developers and horticultural text writers. Working with growers and retailers gives us a strong understanding of the market; combine this with a close working relationship with our European colleagues and we have a unique insight into themes and trends that we can bring into your business. Get in touch to see how we can help you develop your brand.

Sustainable choices

The most frequently asked questions by visitors to our stand were based around plastic use with visitors seeking alternative materials to raw plastic. Floramedia have spent the past 5 years working to source and test a range of materials that can be used as alternative substrates to raw plastic for printing plant labels. Our FloraEco range includes biodegradable, recycled and bio-based options and we made sure to stock up on plenty of samples for visitors to take away and try for themselves. As a creative company we can go one step further by suggesting other ways to reduce plastic use such as using a thinner material or engineering differently allowing an alternative or recycled material to be used too.

For more information on the FloraEco range, contact Floramedia.

Images: Floramedia

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