The October product of the month: Research

Research into the green market

Although we already have extensive market knowledge, we also use research to test label or packaging concepts before they are produced. This allows us to see what the need is, how consumers respond to a product and what a specific target group is most likely to respond to in the green market. We have the tools and methods to acquire a wealth of information which can be applied to specific customer needs. It is this knowledge which can then help them sell more products.

Specific research for customers

Several customers come to us requesting specialised market research about a specific topic. How does my customer respond to my product, packaging or logo? What does a certain market look like now? Customers also ask for things like competition analysis as large changes may have occurred in just a few years. Floramedia can help you respond to these changes by adjusting your label or packaging in a way that means your products remain relevant and market ready.

Different types of research

The types of research we can conduct for you are:

  • Market research
  • Target group studies
  • Competition analysis
  • Customer feedback
  • Consumer research
  • Qualitative research
  • Quantitative research
  • Trend research
  • A/B testing

Our method

When we start working for you, we always begin by drawing up a brief, together with you. After this, we can make an action plan, on which we can base our campaign. When we are all happy with the plan, we formulate the questions and set up the campaign. When we are ready to layout your research, we monitor it continuously. In the final step, the data obtained is analysed and made into a results report.

Green Trend Report

The Green Trend Report also used research conducted by Floramedia. With this research, unique insights have been obtained about the importance of flowers and plants in houses and the relationship between people, plants and the market in which they operate. Thanks to our extensive database of green enthusiasts, a representative survey was conducted with fascinating results. This research has given even more value to the Green Trend Report and shows once again that green is indispensable in our lives.

Are you interested in researching your target group or future market trends? Floramedia have the answers.

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About Floramedia

De beste communicatie oplossingen voor de groene markt | The best communication solutions for growing your business