‘Help us to clearly communicate and segment our broad NATURE range. Make growing accessible and fun for our traditional and new young target group.’

Our answers and solutions

After examining the market, Floramedia helped Outside Living Industries Netherlands with a distinctive and clear narrative store concept.
In stores that are increasingly similar and from among a sea of different product ranges, it is important to do things differently.

The first few seconds are crucial in a purchase and the impression made by your store concept must match the needs of today’s buyer.
In addition, suppliers must help retailers to entice their customers, and that means thinking about consumers and the corresponding solutions.

The Nature growing concept has a simple but striking message. The shelf carrying the message and range expresses feelings of the past toward the trends of today. Growing together and transferring knowledge is a pleasant thought, and makes growing fun and valuable. Today, the concept has been implemented at the most successful garden centres in the Netherlands.


Outside Living Industries Netherlands is a supplier and manufacturer of garden and pond products.

While nursery supplies, swimming pool and pond products, and garden lighting products are major product groups within the entire range, Outside Living Industries Netherlands has a good reputation in the field of wellness and decoration as well. Outside Living Industries is represented in 40 countries with the brands Karibu, Ubbink, Akanua and Nature.

Our company and staff are deeply involved in the welfare and success of our customers, which makes doing business with Floramedia both memorable and beneficial. Floramedia offers green communication solutions with a direct and efficient service.

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