Tuinen.nl release a new large-scale study for a unique green sector report
The Dutch love succulent plants
The Dutch have replaced their geraniums with succulents en masse. Floramedia, communication specialist for the green market and owner of Tuinen.nl – one of the largest gardening websites of the Netherlands – has carried out a study of over 300 consumers and thereby obtained unique insights into the importance of plants and flowers in the home and the relationship between people and plants. The study was conducted to create a unique document for the green sector: the Green Trend Report. This is the first trend report for this market that both highlights the trends and supports them with figures and data. Floramedia presented the report on April 25th at the Hortus Botanicus in Amsterdam.
Results from the study
Among other things, the study showed that 8% of the elderly still have geraniums on their windowsill, while more than 53% have opted for succulents. Succulents are also most popular among the younger generations: a whopping 73% of respondents own one or more succulent plants. The study also provided information about how the Dutch place their plants. It appears that we enjoy house-plants in nearly all areas; 5% of respondents even place plants in their washrooms. Among cut flowers, roses and tulips remain most popular; people over 60 are most fond of roses while younger audiences still prefer a tulip bouquet on the table.