illustration and animations make complex messages clear
Both online and in printed media, clarifying infographics, which bring statistics to life, for instance, are commonplace. More and more businesses in the green sector, too, are attempting to explain certain processes and sell services by employing illustrations and animations.
The advantage of an animation is that, in contrast to a ‘live’ video or interview, anything is possible. Want to drive to the auction in Boskoop in five seconds? Grow flowers at the north pole? Let the camera race over the surface of a giant strawberry as though it was a rocket? Show the processes of seed production or how a flower auction operates in detail? Animation makes it possible. Animations or illustrative concepts are developed in three steps: