means control over your online advertisements
Online advertising has taken off in a big way. In 2014, 30% of Dutch companies spent more on online advertising than on other channels (i.e. radio, TV and print) and the number is growing. In total, the amount spent on online media communications was more than €1.2 billion.
Make wasted money a thing of the past!
Marketing professionals are wont to say that of every euro spent on advertising, half is wasted. Unfortunately, it is impossible to tell which half… It’s a joke that doesn’t really apply anymore, because when you choose to deploy an online campaign, you can precisely measure its effects. You know exactly which media are generating returns and which are indeed a waste of money. Furthermore, you can further refine your communications by specifically gearing your campaign towards a particular target group or consumer promotion.