with appealing packaging
Your product is the result of careful cultivation and growth. But how can you present it in such a way that it sells better and strengthens your market position? Our advice is to start with the packaging! Successful packaging not only offers protection during transportation and in shops, it also attractively presents your plant, seeds or bulbs to the consumer. That way, you can set yourself apart from the competition, which is especially important in the online market, where first impressions really count!
Let the packaging do the work
What is it that makes packaging grab customers’ attention? For starters, quite different rules apply to packaging than to advertisements and posters. Packaging has limited space, so everything you communicate has to be effective. Make sure you choose a graphic design that is eye-catching and inspirational for customers. The design should be easy to recognise and easy to scale up across products and categories to ensure that your products work together and support each other and make your brand stand out. Packaging designs are a true success when they are the result of consistent marketing, design, production, logistics and shelf management. That way you make your brand consistent, saving you material costs straight away.