the future is here, at Floramedia

Forward-thinking businesses looking to make the most of available technologies often ask us:

• How can I get young consumers involved in our plants or garden products?
• How can we turn 50 pages of dry information into an exciting digital shopping experience?
• Can we employ 3D glasses in training our personnel?
• Can virtual reality take the place of the pilot shop in researching consumer behaviour?
• Could we project 3D images onto our building to spice up an event?

Future technologies are for the taking and in all honesty, we do not have all the answers – yet. But it won’t be long now! At Floramedia we are actively developing and stockpiling all the expertise we’ll need in cutting edge technologies to be able to help our customers with virtual reality experiences and augmented reality apps. We want to future-proof your business.

What is virtual reality?

Virtual reality is a digitally created environment that can be explored using an interactive 3D headset, for instance. This technology is quickly building pace in the gaming world – so why not in retail and commerce? We want to be at the forefront of this technolgy for the plant and garden retail market. Why not share the journey with us?

What is augmented reality?

Augmented reality involves overlaying reality with a virtual layer. Just think of the Pokemon Go phenomenon. In the retail world this makes it possible, for instance, to try on clothes in a department shop in front of an AR mirror. You will see your real reflection augmented with virtual clothing. It is also possible to simulate greenery in urban settings or to virtually decorate a home with house plants, all via an average smartphone or tablet.

The only limit, is your imagination

The applications in the area of virtual and augmented reality are so broad that it is almost impossible to imagine. We are already seeing businesses applying these technologies in their communications and we are ready to help you do so too.