Green Trend Report
2020/2021

A collaboration between three international leaders in the ornamental horticulture sector.

Floramedia, Dümmen Orange and Royal Lemkes have partnered to combine their knowledge, research and creativity in the second edition of The Green Trend Report. This unique book provides an insight into social developments and market data, highlighting emerging themes and promising new ideas – all useful for sparking creative thoughts that will really engage with consumers.

Featuring Mega, Macro and Micro trends The Green Trend Report contains thoughts and ideas about what our world could look like in the near future and how you could respond to it. It offers a wealth of information that could change the way we think and work together, helping you develop new ideas and concepts for the short, medium and long term, with the potential to reach new audiences.

“As one of the initiators of the Green Trend Report, we are delighted to have been given the opportunity to participate in this unique collaboration, which allows us to share our knowledge, expertise and creativity with the whole sector. We hope that the Green Trend Report will inspire everyone to think differently and outside the box, and that it will give rise to more partnerships that will ensure our wonderful green sector continues to flourish going forward.” Ekko Vermeulen, Director, Floramedia NL

“Working together to produce a document like the Green Trend Report generates a lot of positive energy and gives us the opportunity to present the benefits of our product groups in a stylish way. As breeders of a luxury product like flowers, plants and bulbs, it is important for us to be able to inspire people and to ultimately make the world’s consumers aware of the value of our products! The excellent contents of this book will help us and our customers and retailers think about new ways of marketing our products.” Marco van der Sar, Global Head Marketing & Corporate Communications at Dümmen Orange

“We believe in growing together with our cluster and horticultural chain partners. This new way of working together is a great example of how this can be done and offers our customers, breeders and indeed the entire sector a whole host of as yet undiscovered opportunities that combine social and commercial relevance.” Alice van Veen, Commercial Manager at Royal Lemkes

For more information please contact your Account Manager 

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