illustrations and animations make complex messages clearer
Both online and in printed media, clarifying illustrations – used to bring statistics to life for instance – are commonplace. More and more plant and garden retailers are attempting to explain certain processes and sell services by employing illustrations and animations.
The advantage of an illustrative storyboard or animation is that, in contrast to a ‘live’ video or interview, anything is possible.
Want to show the life cycle of a 100 year old tree in five seconds? Want to visualise flowers growing at the north pole? Want to race a camera over the surface of a giant strawberry as though it was a rocket? Want to show the processes of your commercial seed production or quickly take your customers through the process of placing a product into their online shopping basket? Illustrations and animations make it all possible. We develop our animation and illustrative concepts in three steps: