A PHOTOGRAPHY STUDIO IN A GLASSHOUSE
FILLED WITH THE LATEST PLANT VARIETIES
The right image makes all the difference! If you want your product to stand out, stunning photography is essential. This holds true whether you print it on your label, pot cover, POS or packaging. It’s even more crucial if you want to stand out online.
Consumers are increasingly seeking more information about the products they buy. For plants, they are particularly interested in flowering period, care advice, feed information and pruning. With the rise in Grow Your Own, they also want recipe ideas for the edible products they buy.
Images and information is where Floramedia can make a difference.
Floramedia’s expert botanical knowledge is invaluable where your specialist copywriting needs are concerned. Your target group is well informed and will immediately notice whether the author is familiar with the subject matter. Your customers will also appreciate the value of an informative text that has been written by a horticultural expert. We combine our horticultural knowledge with our marketing skills to develop content with an appropriate tone of voice to address your specific target audience, be they skilled gardeners or first timers.
THE PHOTO DATABASE
If you don’t have the time, budget or skilled photographer for your own customised product photography, you can turn to our online database of over 210,000 high resolution images, all shot with marketing opportunities in mind. We have product photos, close-ups and atmospheric photos. Perennials, trees, bedding, annuals, houseplants, fruit, flowers or vegetables…. the list goes on. You will find just the photo you need in our extensive online library
8 reasons to use the Floramedia Picture Library:
- over 210,000 images available online
- 1,000 new images added every month
- very user-friendly search functions
- very competitive pricing options
- Lighbox option for saving photo sets – order them as you need them
- Images may be free of charge when used as part of your Floramedia print production
- Correct and reliable botanical information
- Individual customer-specific picture databases with your own photos
Floramedia uniquely offers its own photography location, with no less than 1 hectare of greenhouse and nursery, plus a daylight and low-key photo studio. We photograph our own plants and those of our customers, in a series of ever changing model gardens that reflect current retail and consumer trends. We can create photos of your plants in the most optimum conditions and under the most natural circumstances, even when mother nature isn’t providing them. We can control lighting and environmental conditions to get the right shot every time. All our professional close-ups, lifestyle and atmospheric product shots are taken under the watchful eye of our dedicated team botanic experts, photographers and set stylists.
Our glasshouse studio at a glance:
- an approx. 1,500m2 greenhouse
- a 4,000m2 container nursery
- Speacialist staff consisting of horticultural experts, photographers, stylists and printing experts
- Space to grow some 1,200 plant varieties
- The latest plant launches in situ, ready for photographing as they reach their peak
That is exactly where Floramedia can make a difference! Floramedia possesses the world’s largest horticultural database, to which 13,000 images are added annually. Images are also removed from it each year so that the selection remains modern and up to date. Floramedia also has its own photo studio for producing custom images, its own 6,000m2 nursery (indoors and out) and a gardener who is employed to cultivate and care for plants.
OUR CONTENT WILL HELP YOUR BUSINESS TO GROW
interested in our products and services… discover our other worlds
Floramedia understands the power of plants to connect people, unite cultures and enrich daily life. We stand today as one of the world’s leading producers of successful green communication. Breeders and other companies in the green industry have been welcoming Floramedia and its products and services into their companies for more than 90 years.
And so we proudly welcome you to ours to discover our four worlds.
A clear strategy and innovative design form an important foundation from which your brand or product’s market position can be strengthened. Strong, creative concepts will ensure that you stand out and better define yourself in a competitive market.
Floramedia has a proven track record in developing strong product and shop floor concepts that ensure our customers can grow. It is our mission with every project we work on to “grow your business” with a strong brand identity.
Online services are increasingly integrating into our daily lives. In this digital age, to stand still is to fall behind.
If you want to stand out in the market, your company needs to attract a digital audience and Floramedia can help! We create, design, build and implement webshops and websites for our customers.
If you are looking for unique and innovative printed media, then Floramedia has what you need! We ensure that your products stand out from the competition. Our high-quality printed media, displaying the right images and information, truly makes a world of difference.
Our bespoke printing equipment and expertise allows us to cater to all requirements. From enormous print runs to small volumes, as well as fast track options for on-demand products, we oversee the process in-house, from design to finish.
Our company and staff are deeply involved in the welfare and success of our customers, which makes doing business with Floramedia both memorable and beneficial. Floramedia offers plant marketing and communication solutions with a direct and efficient service.
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